Top five jobs available in India , in digital marketing are
Web Designer
SEO specialist
Content Manager
Graphic Designer
Video Maker
In today's word, our life has been digitalized and the major change happened in life is related to the marketing.
Companies or businesses are not following the marketing strategies which they were following 10 year before. They know very well that , if they follow the old marketing techniques, it is not going to bring good to their business. So the management of every business decided already to change their marketing techniques into more creative one adapting the digital culture of the people.
In india, the total number of the internet users in 2020 were 625 Million and at the end of 2024, it is 955 Millions. It is growing year by year. Obviously, it opened new doors for digital marketing opportunities.
As a result , new digital marketing opportunities are available in many verticals.
Marketing using Printed media, TV or other media is not enough to handle the great opportunities of business. It requires marketing using digital platforms.
At least, 5 types of job are available, if you have digital marketing skills.
Let's go through the details one by one.
1. Website developer
The social media pages such as Facebook Page, Instagram or any others, will help a business to brand and showcase their products. But to make sales, a website is must.
The website designing and development is much easier than before , but still requires good skill set to design a beautiful and professional website.
Majority of the people are accessing the websites using their mobile phones. So it is must to design a responsive website, so that it can be accessed using any device.
For regular updates in websites, companies need skilled web designers. Also a web designer will get job in web designing service providers or digital marketing agencies.
If a person is expert in wordpress or any other CMS, it will be possible to get a job as web designer with a good salary package.
2. SEO specialist
Search Engine Optimization (SEO) Specialist's task to focus on optimizing a website to rank higher in search engine results page.
It is one of the most demanded job in world as people buy products or service after searching it in Google or any other search engines. A business wants to show their website within 10 top search results when someone searches for their products or services and they need an SEO specialist.
The skillset requires for an SEO specialist includes website development, research skills, data analytics skills and ofcourse the content creation and management skills.
Attracting audience into a website is not an easy task. It requires outstanding imagination skills and learning capacity.
3. Content Manager
What types of contents to be added in website pages or social media platforms ?
It is not just copy & pasting of the existing contents. Instead it is a creative job and needs much creativity. Content manager is the one who is responsible for creating relevant contents and it needs strategic efforts. Content manager will always be busy with researches for relevant contents and writing them as blogs or articles or in social media posts.
Other than the technical skills, the content manager should have imagination and writing skills.
If the contents of a website or social media page are not able to attract the audience, those tools will not bring any good a business. So the job is crucial and a creative one.
4. Graphic Designer
A visual representation of a content is must to attract audience into website or social media page of a business. It opens the doors for a skilled graphic designer.
Today, there are many tools are available to create a image. But still creativity matters.
A person who has no creative ideas but able to use a graphic design tool, is not going to perform as a good graphic designer.
People like beautiful and professional images. So it graphic designer's job to attract the audience to the image by designing an attractive and unique one.
Expertise in designing tools such as photoshop or illustrator is must to be a graphic designer.
5. Video Maker
Search engines want to provide what the people like. People like videos more than any other type of contents.
They may not be ready to read an article which has 1000 lines. Instead, they are ready to watch a 5 minutes video!
There comes the role of Video maker in digital marketing.
Video, which takes attention of a person, to a product or service with a background music has much importance in digital marketing. It is also a creative job and needs a high end imagination power.
It requires video shooting, editing , setting background music, adding text contents , and voices.
Many tools are available for creating 2D / 3D videos many institutes are providing training in motion graphics including OZO school of design.
Top 5 Jobs in Digital Marketing